Advocating for a science-based approach to vaping regulation, in order to optimise public health benefits and minimise risks
Advocate for preferred regulatory principles to maximise the harm reduction potential of vaping products, while minimising risks
Correct misperceptions regarding harm reduction, nicotine and vaping
Minimise the risks associated with vaping
There is now a compelling body of evidence that vaping is significantly less harmful than the use of combustible cigarettes. The key differentiator for regulation should be combustion. Combustible cigarettes cause maximum harm and should be regulated accordingly.
Non-combustible nicotine alternatives, such as electronic nicotine delivery systems (ENDS) otherwise known as e-cigarettes or vaping products, should be regulated according to the level of risk. Risk-proportionate regulation should be used to facilitate a move down the risk continuum. Adult smokers, who cannot or will not quit, should be encouraged by risk-proportionate regulation to switch to less harmful alternatives.
RESET aims to highlight sound regulatory principles, to maximise the role of non-combustible nicotine alternatives as a safer alternative to cigarettes. Millions of smokers’ lives are at stake. RESET can save lives.
The Five Pillars of RESET
Risk-Based Regulation
Ensuring Intended Use and Preventing Youth Uptake
Safety & Quality
Environmental Considerations
Traceability & Fiscal Policies
Why RESET?
The RESET model accelerates the success and efficiency of tobacco harm reduction.
RESET defines and develops robust and risk-proportionate regulatory principles that take into account tobacco harm reduction (THR) measures. It aims to improve the knowledge of health professionals on the topic, and to better inform and educate consumers and policymakers on the safety of nicotine and alternative tobacco products. In addition, it assists in informing tax and pricing measures, so that governments can enable consumers to switch to reduced risk products with more ease.
RESET aims to correct the misconceptions and mistakes that the Bloomberg-developed MPOWER system has perpetuated over the last decade. Because MPOWER does not take into account reduced risk products, it leaves a major gap in the regulatory framework for smoking cessation products, such as e-cigarettes and others.
This clip, taken from a webinar in which Dr. Derek Yach (Physician and Global Health Consultant), explains the differences between the MPOWER and RESET frameworks:
What are e-cigarettes?
According to the World Health Organization (WHO), electronic cigarettes (or e-cigarettes) are the most common form of electronic nicotine delivery systems (ENDS). They deliver an aerosol by heating a solution that users inhale. ENDS contain varying amounts of nicotine. Although some ENDS are shaped to look like their conventional tobacco counterparts (e.g. cigarettes), they also take the form of everyday items such as pens, USB memory sticks, and larger cylindrical or rectangular devices.
According to Public Health England, electronic cigarettes are 95% less harmful to health than combustible cigarettes and have the potential to help smokers quit smoking.